RFP Proposal Training Class

RFP Proposal
Training Class

Onsite

proposal training

Student Feedback

> Business owner

Our proposals used to be very informative. Now they’re informative and persuasive. We’re telling our story better than we ever have.

> Proposal writer

The RFP Training class taught us to re-think our approach in presenting any company information to potential clients. We learned to see our information through the ‘eyes of a potential client’.

> Marketing manager

I highly recommend this training course and guarantee your relationship with Dave Seibert will not end after the session is through. He has become an integral part of our organization and someone we look to for guidance and direction in our prospecting efforts.

> Marketing manager

We found the class so informative and the information presented doesn’t just apply to RFP preparation. After completing the course, you will find you actually re-think everything you write or prepare from RFPs to presentations, letters and even daily emails.

How to Respond to Commercial RFPs Click here for brochure
(and RFPs Issued by State and Local Governments)

How to Respond to Commercial RFPs™ is an onsite proposal training class that teaches students how to respond to RFPs so their proposals are persuasive, compelling, and differentiate their solution from competing solutions.

Location. Delivered at each customer's office or training location. An online proposal training class is also available.
Scope. Focus is on responding to RFPs issued by commercial organizations or by state and local governments. This class does not deal with federal procurements.
One-day or two-day format. Available in either a one-day or two-day format. The one-day class is an interactive lecture. The two day class is an interactive lecture on the first day followed by a proposal workshop on the second day.
Duration. Each session is approximately six to seven hours depending on student involvement and interaction.
Learning more. Click here to download a brochure (in Acrobat format). This brochure includes pricing information, and describes the RFP proposal training class in more detail.

What You'll Learn

Following is a list of the benefits that students will receive by attending this class.

Focusing on Customer Needs. Students learn how to structure proposals so they’re more customer-oriented and less product- or seller-oriented. This makes your proposal more relevant to the buyer.
Improving Persuasiveness. Students learn fundamental concepts and practical techniques designed to maximize the persuasiveness of your message.
Differentiating Your Solution. Students learn multiple techniques to organize and present your sales message in a way that differentiates your solution from competitive solutions. This not only helps your proposal to stand out from other proposals, it demonstrates to the buyer why your solution is superior.
Formatting. Students learn how to format their proposals in a way that makes it easy for the buyer to comprehend your message even if they only browse rather than read your document. This is so important because the vast majority of buyers do not read a proposal cover to cover.
Research. Students learn multiple techniques for researching the companies that issue RFPs and the opportunities they represent. This gives you better, more comprehensive information on which to make go/no go decisions. For those organizations that choose to respond to an RFP, it also gives you a better understanding of the client so you can make your proposal more relevant to them and their needs.

One-Day Proposal Training Program

The one-day proposal training class is an interactive lecture. The primary objective of the RFP proposal training class is to teach students how to structure and write proposals so they are persuasive, compelling, and differentiate your solution from competing solutions. Listed here are some of the major topics that are discussed.

Measuring RFP Program Effectiveness
Understanding persuasion
Capture planning & pursuit
Analyzing RFPs
Developing a strategy and conceptualizing your message
RFP response rules & reminders
Writing your proposal
Reviewing your proposal
How to coordinate your presentation with your proposal
Post RFP interview

It is important to emphasize that the instructor stresses interaction. Interaction gives students the ability to apply course content to their own circumstances.

The interactive lecture lasts approximately six to seven hours.

Two-Day Proposal Training Program and Workshop

The first day of the two-day proposal training program is an interactive lecture as described above in the one-day program.

The entire second day is a workshop dedicated to drafting content. The workshop gives students the opportunity to apply the information they learned in the lecture portion of the class while the instructor is still there to answer questions and give direction.

The advantage of including the second day is that, when it's concluded, students will have already drafted persuasive and compelling proposal content that they'll be able to use the next time they respond to an RFP.

Online Proposal Training Program

If you are interested in attending an online proposal training program, please click here to read more about our online offerings.

Learn More
To learn more about our RFP proposal training class, download the brochure by clicking here, call us at 513-598-4647, or click here to request more information.