Since 2001, The Seibert Group has been assisting businesses to write persuasive and compelling proposals in response to RFPs and RFIs.

The majority of our efforts involve either writing proposals in response to particular RFPs, or editing proposal content that is stored in proposal content libraries. 

Responding to Commercial RFPs
When an organization issues an RFP, they're typically very close to making a purchase decision. They use the RFP to collect information from vendors in an effort to answer two fundamental questions:

• Will the product or service that you sell satisfy all of their needs?
• Of the different solutions that satisfy their needs, which is the best?

In response, your proposal must accomplish two things. First, your proposal must convince the client that what you're proposing will address all of their needs and requirements. Second, your proposal must clearly demonstrate how your solution is both different and better than competing proposals. The success of your proposal rests on how well you accomplish these two goals.

The Seibert Group has extensive experience assisting our clients to respond to commercial RFPs. At the beginning of each proposal project, we work with you to understand the challenges that your customers face, identify the things that differentiate your firm from competing firms, and define how each RFP question should be answered. We also capture any additional insights or intelligence information that will help us to more effectively target the buyer's needs that aren't clearly identified in the RFP. This information allows us to structure your proposal so it's customer focused, persuasive, and compelling, and so it answers the two questions listed above.

Where possible, we also draft an executive introduction. An executive introduction is one of the most important parts of a proposal. That's because while most people do not read a proposal cover to cover, almost everyone reads the executive introduction--including the primary decision maker. By focusing on how your proposal is going to help the buyer address their needs, it's far more effective than the majority of proposals that simply present product and technical information.

Updating Proposal Content Libraries
Organizations that respond to RFPs on a regular basis typically build proposal content libraries. Having access to a library of pre-written proposal content makes it easier and far faster to respond to RFPs that you receive. The problem is that, over time, proposal content can become stale or dated.

For these types of projects, we review your proposal content to ensure it is current. We also revise the content to make it both persuasive and compelling. Your staff can then use this updated content to create proposals in response to the RFPs that you receive.

Learn More
To learn more about our proposal writing services, or to discuss a specific proposal or RFP project, please click here to submit a request through our web page. If you prefer, you can also send an email to info@persuasionselling.com.